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Teufel – Rockster Cross 2

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Surf-sequence wide shot — consistent character with Rockster Cross 2 in motion, AI compositing. The man is surfing on an electric hydrofoil surfboard above the ocean water, with waves and a jumping dolphin in the background under a clear blue sky. AI Image made by Christian Fleischer / The Visiblemaker
An astronaut in a spacesuit jumps on the moon’s surface with arms raised, evoking cinematic moods in AI advertising for the brand Teufel. He wears a Teufel Rockster Cross 2 consistent AI product. A lunar lander and the Earth are visible in the background beneath a bright sun. AI Image made by Christian Fleischer / The Visiblemaker - AI advertising for brands
Real Actor with Teufel Rockster Cross 2 speaker — AI-generated scene with accurate product color and strap on - A man in safari clothing squats in a sunlit jungle, smiling and holding a black and red case. Beside him, a lemur stands upright with arms raised. Cinematic Moods enhance the ancient ruins and lush greenery in the background. AI Image made by Christian Fleischer / The Visiblemaker - AI Film production
A consistent character dressed in primitive clothing rides a woolly mammoth through a dry, grassy landscape. He holds a consistent product Rockster Cross 2 from Teufel, blending the past and future in true Cinematic Moods style as rocky hills and scattered trees frame the scene. AI Image made by Christian Fleischer / The Visiblemaker
Ring-tailed lemurs sit and raise their arms around a large stone altar in the shape of a Teufel Rockster Cross 2 in an ancient, overgrown temple, bathed in sunlight—a scene filled with cinematic moods reminiscent of AI Commercials by Visiblemaker. AI Image made by Christian Fleischer / The Visiblemaker

AI DIRECTOR & ARTIST

Christian Fleischer

ASSISTENT

Stefan Voigt

CLIENT

TEUFEL

AGENT

YesWePrompt

AGENCY

MikeTeeVee

PRODUCTION TYPE

Hybrid Full AI / Live Action

YEAR

04/2025

Full Length Version

6s Short Version

Rockster Cross 2 — AI Commercial PRODUCTION Case Study

A playful AI commercial created with MikeTeeVee for Teufel’s Rockster Cross 2 in early 2025.

The brief: keep the real actor and product 100% consistent while pushing imaginative, surreal worlds that still feel brand-true. We leaned into AI image + video generation, curated hundreds of frames, and built a fast, filmmaker-led pipeline that treats AI as a creative partner, keeping the client in loop for every step of production.

Creative Challenge - Consistency, Character, Product

Character & product continuity across films and stills

Exemplary product integration: angles, materials, color, logo fidelity

Ethical use of talent: AI to enhance & generate complex realities

Pre–Veo 3 / Gen-4 workflow (Feb 2025), squeezing maximum quality from earlier-gen tools

Production Workflow

1. Training & Generation
Trained AI models for character and product; generated hundreds of variations to explore mood, motion, and product presence.

2. Curate & Color
Selected hero frames; finetuned and graded for Teufel’s identity; focus on product details matching Rockster Cross 2 references.

3. Animate & Composite
Subtle AI motion generations, inflation/deflation AI and manual keyframe animation where needed; camera tracking + compositing for clean actor/product transitions.

4. Finish & Deliver
40-second main, short cut-downs, and 10 high-res stills in multiple aspect ratios for social/press.

Why This AI Commercial Works

Entertainment + brand truth: surreal imagery, accurate product portrayal, and performance continuity.

Speed without compromise: AI exploration accelerated look-dev; craft finishes kept it cinematic.

Multi-format impact: film + stills shipped as one cohesive visual language for launch windows.

Future-ready pipeline: a repeatable process for additional colorways, locations, and seasonal pushes.

FAQ

What makes this Rockster Cross 2 AI commercial unique?

This campaign goes beyond typical AI advertising for brands. It delivers consistent character & product portrayal across films and stills, while keeping Teufel’s Rockster Cross 2 visually accurate in every shot, as well as the likeness of a real actor.

The team combined AI film production with traditional post workflows. Multiple models were trained, generating hundreds of frames. These were curated, color-matched to Teufel’s identity, and composited with actor footage for cinematic realism.
We used AI to generate new worlds and locations, that wouldn´t have been possible in traditional production for the budget and timeframe.

Unlike generic AI renders, product-accurate AI visuals maintain brand fidelity — from logo placement to materials, colors, and proportions. This ensures the Rockster Cross 2 looks authentic in every context, strengthening brand trust.

Consistency is key: maintaining character and product across varied contexts builds audience trust.
AI accelerates ideation: rapid frame generation and playful world building sped up creative exploration.
Filmmaker craft matters: grading, compositing, and direction ensured the final film felt cinematic, not synthetic.

 The production included a 40-second hero AI commercial, short cutdowns of 20s and 6s, and 10 high-resolution stills across multiple aspect ratios, giving Teufel a complete toolkit for both film and digital campaigns.

SElection of generated High Res Product STILLs

A portable black and red speaker from Visiblemaker sits on sandy beach with grass, while a person surfs a large blue wave in the background under a clear sky. AI Image made by Christian Fleischer / The Visiblemaker
A black portable speaker with a “T” logo sits on a mossy stone platform in a lush, ancient jungle ruin; cinematic moods fill the scene as a person in a hat and khaki holds a statue in the background. AI Image made by Christian Fleischer / The Visiblemaker
A Visiblemaker portable speaker sits on a rock on the moon’s surface with Earth in the background and two astronauts near a lunar module, as if part of an AI Cinema moment. AI Image made by Christian Fleischer / The Visiblemaker
A black and red portable speaker with a large T logo on its grill sits on a rocky ledge, overlooking a dramatic desert landscape with distant rock formations, evoking cinematic moods perfect for AI Cinema enthusiasts. AI Image made by Christian Fleischer / The Visiblemaker
A portable black and red speaker with a large T logo sits on cracked ground in a dry grassy field, evoking cinematic moods. In the distance, a blurred figure rides a mammoth beneath mountains—a scene perfect for AI commercials by Visiblemaker. AI Image made by Christian Fleischer / The Visiblemaker
A black portable Bluetooth speaker with a hexagonal shape, a mesh front grill featuring a red T logo, and an attached carrying strap lying to the side—perfect for enjoying Cinematic Moods on the go, inspired by Visiblemaker’s AI Cinema innovations. AI Image made by Christian Fleischer / The Visiblemaker

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