Wallism – Dalmatines

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AI DIRECTOR & ARTIST

Christian Fleischer

ASSISTENT

Stefan Voigt

CLIENT

Wallism

PRODUCTION

PRODUCTION TYPE

AI Advertising

YEAR

10/2025

Project Overview — Full AI Commercial Production

A playful and technically demanding Full AI Commercial created together with HOBBY for the Swedish wallpaper brand Wallism.

The challenge went far beyond making animals talk. The goal was to achieve consistent characters, locations, and props across multiple shots — featuring three Dalmatian dogs, seated around a table, interacting naturally in the same room. This included maintaining continuity of the wallpaper pattern, lighting, tableware, and spatial layout across all angles.

 

The result is a humorous yet precise AI-driven commercial that blends character performance with strong product presence — proving that AI comedy and brand accuracy can coexist.

Creative & Technical Challenge

  • Talking animals with believable performance

  • Character consistency across multiple shots and angles

  • Location consistency, including wallpaper patterns and room geometry

  • Product accuracy, ensuring the wallpaper remains visually correct and readable

  • Fully AI-generated pipeline without live-action fallback

1. Image Generation & Visual Development

Starting from a single concept image, hundreds of variations were generated to define:

  • Dog poses and expressions
  • Room layout and camera angles
  • Wallpaper design and pattern alignment

AI image generation and refinement were handled using Seedream 4, Seedream 4K, and Google DeepMind Nano Banana (via Freepik), followed by extensive editing and inpainting in Adobe Photoshop to lock visual consistency.


2. Voice & Performance Design

All voices were generated using custom voice design in ElevenLabs.
Crucially, voice performances were fully developed and edited first, ensuring timing, character, and comedic delivery were locked before animation began.

 

3. Character Animation

The main talking-head performances were animated using HeyGen Avatar IV, at the time of production delivering the most convincing results for animal avatars driven by image and audio input.
Additional shots and motion beats were generated using Veo 3 and Kling AI.

 

4. Music, Edit & Finishing

  • Music generated with ElevenLabs, using custom prompts
  • Editing & sound design in Adobe Premiere Pro
  • Final upscaling to 4K with Topaz Video AI

Every step was finished with a cinematic mindset — focusing on rhythm, timing, and clarity rather than raw AI output.

FAQ

What makes this a Full AI Commercial?

Every visual, character, voice, and environment was generated and animated using AI — without live-action footage.

By generating hundreds of curated variations from a locked concept image and refining them through editing, inpainting, and animation.

 Yes. With careful direction and performance-first workflows, AI comedy can enhance brand storytelling rather than distract from it.

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