Grover – Gamer Spot
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AI DIRECTOR & ARTIST
Christian Fleischer
VFX COMPOSETING
Christian Fleischer
ASSISTENT
Stefan Voigt
AGENCY
PRODUCTION TYPE
Hybrid Live Action / AI Advertising / VFX
07/2025
Project Overview — Hybrid AI Commercial for Grover
Grover partnered with the production agency MikeTeeVee to deliver a playful yet high-tech campaign of 10+ gaming gear commercials. For this spot, we embraced AI-powered production to surprise viewers with surreal, inflatable game controllers—rendered in Grover’s signature brand colors and seamlessly integrated into live-action footage.
Why Chose AI Over Traditional 3D Animation?
The creative brief called for a swiping gesture from the actor without touching the product—perfect for AI compositing. Instead of building controllers in 3D (time-intensive modeling, texturing, iteration), AI tools let us rapidly generate realistic designs inspired by familiar PlayStation, Xbox, and Nintendo Switch controllers.
The result: a faster, cost-effective pipeline without sacrificing creativity.
• Design Generation: Created inflatable-style controllers in Grover’s brand colors using Google Imagen 4 and Magnific Mystic.
• Color & Prep: Refined, color-graded, and prepared images in Photoshop, placing them over a greenscreen for clean compositing.
• AI Animation: Used AI Video Generators like Kling for subtle motion and inflation effects to bring the controllers to life.
• Compositing: Integrated AI-animated elements into live-action shots in After Effects, using camera tracking data for precise alignment.
• Manual Finishing: Applied fine-tuned keyframe animations, lighting matches, and perspective adjustments for seamless blending.
AI Advertising RESULTs & CLIENT IMPACT
• Delivered a hybrid AI + live-action commercial in record time.
• Seamlessly fused generative AI visuals with cinematic realism.
• Enabled Grover to expand its 10-spot campaign quickly, maintaining
FAQ
- What is AI Advertising in film production?
- AI advertising uses generative AI tools to create unique visuals, then blends them with live-action cinematography for compelling, cost-efficient campaigns—like our Grover inflatable controller spot.
- How were AI-generated controllers integrated into live footage?
We designed and animated the controllers using AI image and video tools, then composited them into live-action shots with precise camera tracking, lighting, and shadow work.
- What makes hybrid AI production effective?
It combines the speed and creative flexibility of AI with the authenticity of live performance, producing cinematic results in less time than traditional VFX.