Grover – Gamer Spot
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AI DIRECTOR & ARTIST
Christian Fleischer
VFX COMPOSETING
Christian Fleischer
ASSISTENT
Stefan Voigt
AGENCY
PRODUCTION TYPE
Hybrid Live Action / AI Advertising / VFX
07/2025
Project Overview — Hybrid AI Commercial for Grover
Grover partnered with the production agency MikeTeeVee to deliver a playful yet high-tech campaign of 10+ gaming gear commercials. For this spot, we embraced AI-powered production to surprise viewers with surreal, inflatable game controllers—rendered in Grover’s signature brand colors and seamlessly integrated into live-action footage.
Why Chose AI Over Traditional 3D Animation?
The creative brief called for a swiping gesture from the actor without touching the product—perfect for AI compositing. Instead of building controllers in 3D (time-intensive modeling, texturing, iteration), AI tools let us rapidly generate realistic designs inspired by familiar PlayStation, Xbox, and Nintendo Switch controllers.
The result: a faster, cost-effective pipeline without sacrificing creativity.
1. Design Generation: Created inflatable-style controllers in Grover’s brand colors using Google Imagen 4 and Magnific Mystic.
2. Color & Prep: Refined, color-graded, and prepared images in Photoshop, placing them over a greenscreen for clean compositing.
3. AI Animation: Used AI Video Generators like Kling for subtle motion and inflation effects to bring the controllers to life.
4. Compositing: Integrated AI-animated elements into live-action shots in After Effects, using camera tracking data for precise alignment.
5. Manual Finishing: Applied fine-tuned keyframe animations, lighting matches, and perspective adjustments for seamless blending.
AI Advertising RESULTs & CLIENT IMPACT
• Delivered a hybrid AI + live-action commercial in record time.
• Seamlessly fused generative AI visuals with cinematic realism.
• Enabled Grover to expand its 10-spot campaign quickly, maintaining visual consistency and brand flair.
FAQ
What is AI Advertising in film production?
AI advertising uses generative AI tools to create unique visuals, then blends them with live-action cinematography for compelling, cost-efficient campaigns—like our Grover inflatable controller spot.
How were the AI-generated controllers integrated into live footage?
We designed and animated the controllers using AI image and video tools, then composited them into live-action shots with precise keying, camera tracking, lighting, and color grading work.
What makes hybrid AI production effective?
It combines the speed and creative flexibility of AI with the authenticity of human live performance, producing cinematic results in less time than traditional VFX.